The Numerati

The Numerati Image

Learn how the crisis over digital privacy and manipulation evolved in this “utterly fascinating” look at the growth of data mining and analysis (Seattle Post-Intelligencer).
 
Award-winning journalist Stephen Baker traces the rise of the “global math elite”: computer scientists who invent ways to not only record our behavior, but also to predict and alter it. Nowadays, we don’t need to be online to create a digital trail; we do it simply by driving through an automated tollbooth or shopping with a credit card. As massive amounts of information are collected, sifted, and analyzed, we all become targets of those who want to influence everything from what we buy to how we vote.
 
Clear and “highly readable,” The Numerati is a look at the origins of our present-day world, the possibilities of the future, and those who—whether with good or bad intentions—profile us as workers, consumers, citizens, or potential terrorists (The Wall Street Journal).
 
 

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Readers' opinions about The Numerati by Stephen Baker

The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.

The world created in this book was unlike anything I've ever encountered. The author's imagination knows no bounds, and I was completely mesmerized by the fantastical setting.

This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.

More by Stephen Baker

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